RAND Model of Persuasive Communication and Diffusion of Medical Innovation
D and/or I:
The focus on dissemination and/or implementation activities. D-only focuses on an active approach of spreading evidence-based interventions to target audience via determined channels using planned strategies. D=I, D>I, and I>D means there is some focus on both dissemination and implementation. I-only focuses on process of putting to use or integrating evidence-based interventions within a setting.
D-Only Socio-Ecological Levels:
The level of the framework at which the model operates. Individual includes personal characteristics; Organization includes hospitals, service organizations, and factories; Community includes local government and neighborhoods; System includes hospital systems and government; Policy includes changes in policy.
IndividualOrganization
Community
Number of Times Cited:
The # of times the original publication for the model was cited as indicated by Google Scholar since 2016.
8 Field of Origin:
The field of study in which the model originated.
Medical information: technology assessment Rating:
These are ratings given by users of the site.
Constructs:
Name of the construct developed by classifying/aligning the elements abstracted from models.
Adopter/implementer/decision maker characteristics, Communication, Communication channels, Context – Inner setting, Knowledge and Knowledge Synthesis, Stakeholders Citations:
The original publication(s) of the model.
Winkler JD, Lohr KN, Brook RH. Persuasive communication and medical technology assessment. Arch Intern Med 1985;145(2):314–7. Examples:
Citations of studies that have used the model as an outline for their study.
Williams RB. Successful computerized physician order entry system implementation. Healthcare Leadership & Management Report 2002;10(10). There are no reviews yet. Be the first one to write one.