RAND Model of Persuasive Communication and Diffusion of Medical Innovation

D and/or I:
information tooltip image The focus on dissemination and/or implementation activities. D-only focuses on an active approach of spreading evidence-based interventions to target audience via determined channels using planned strategies. D=I, D>I, and I>D means there is some focus on both dissemination and implementation. I-only focuses on process of putting to use or integrating evidence-based interventions within a setting.


Socio-Ecological Levels:
information tooltip image The level of the framework at which the model operates. Individual includes personal characteristics; Organization includes hospitals, service organizations, and factories; Community includes local government and neighborhoods; System includes hospital systems and government; Policy includes changes in policy.


Number of Times Cited:
information tooltip image The # of times the original publication for the model was cited as indicated by Google Scholar since 2016.


Field of Origin:
information tooltip image The field of study in which the model originated.

Medical information: technology assessment

information tooltip image These are ratings given by users of the site.

information tooltip image Name of the construct developed by classifying/aligning the elements abstracted from models.

Adopter/implementer/decision maker characteristics, Communication, Communication channels, Context – Inner setting, Knowledge and Knowledge Synthesis, Stakeholders

information tooltip image The original publication(s) of the model.

Winkler JD, Lohr KN, Brook RH. Persuasive communication and medical technology assessment. Arch Intern Med 1985;145(2):314–7.

information tooltip image Citations of studies that have used the model as an outline for their study.

Williams RB. Successful computerized physician order entry system implementation. Healthcare Leadership & Management Report 2002;10(10).

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