Marketing and Distribution System for Public Heatlh

Marketing and Distribution System for Public Heatlh

D and/or I:
The focus on dissemination and/or implementation activities. D-only focuses on an active approach of spreading evidence-based interventions to target audience via determined channels using planned strategies. D=I, D>I, and I>D means there is some focus on both dissemination and implementation. I-only focuses on process of putting to use or integrating evidence-based interventions within a setting.


Socio-Ecological Levels:
The level of the framework at which the model operates. Individual includes personal characteristics; Organization includes hospitals, service organizations, and factories; Community includes local government and neighborhoods; System includes hospital systems and government; Policy includes changes in policy.


Number of Times Cited:
The # of times the original publication for the model was cited as indicated by Google Scholar since 2016.



Field of Origin:
The field of study in which the model originated.

Public Health

These are ratings given by users of the site.

Name of the construct developed by classifying/aligning the elements abstracted from models.

Adaptation and evolution, Champion/field agent, Communication channels

The original publication(s) of the model.

Kreuter MW, Casey CM, Bernhardt JM. Enhancing dissemination though marketing and distribution systems: a vision for public health. In: Brownson RC, Colditz G, Proctor EK, eds. Dissemination and implementation research in health: translating science to practice. Oxford, New York: Oxford University Press, 2012.

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