Behaviour Change Wheel

Behaviour Change Wheel

D and/or I:
The focus on dissemination and/or implementation activities. D-only focuses on an active approach of spreading evidence-based interventions to target audience via determined channels using planned strategies. D=I, D>I, and I>D means there is some focus on both dissemination and implementation. I-only focuses on process of putting to use or integrating evidence-based interventions within a setting.


Socio-Ecological Levels:
The level of the framework at which the model operates. Individual includes personal characteristics; Organization includes hospitals, service organizations, and factories; Community includes local government and neighborhoods; System includes hospital systems and government; Policy includes changes in policy.


Number of Times Cited:
The # of times the original publication for the model was cited as indicated by Google Scholar since 2016.


Field of Origin:
The field of study in which the model originated.

Health Psychology

Whether the model is for the use of practitioners and/or researchers.

Researcher and Practitioner

Name of the construct developed by classifying/aligning the elements abstracted from models.

Adopter/implementer/decision maker characteristics, Context – Inner setting, Context – Outer setting, Strategies

The original publication(s) of the model.

Michie S, van Stralen MM, West R. The behaviour change wheel: A new method for characterising and designing behaviour change interventions. Implementation Science 2011;6:42 Michie S, West R. The Behaviour Change Wheel A Guide To Designing Interventions BOOK

Citations of studies that have used the model as an outline for their study.

Agbadjé TT, Elidor H, Perin MS, Adekpedjou R, Légaré F. Towards a taxonomy of behavior change techniques for promoting shared decision making. Implement Sci. 2020 Aug 20;15(1):67. doi: 10.1186/s13012-020-01015-w.

Crayton E, Richardson M, Fuller C, Smith C, Liu S, Forbes G, Anderson N, Shallcross L, Michie S, Hayward A, Lorencatto F. Interventions to improve appropriate antibiotic prescribing in long-term care facilities: a systematic review. BMC Geriatr. 2020 Jul 9;20(1):237. doi: 10.1186/s12877-020-01564-1.

Croker H, Russell SJ, Gireesh A, Bonham A, Hawkes C, Bedford H, Michie S, Viner RM. Obesity prevention in the early years: A mapping study of national policies in England from a behavioural science perspective. PLoS One. 2020 Sep 30;15(9):e0239402. doi: 10.1371/journal.pone.0239402.

Sinnott C, Mercer SW, Payne RA, Duerden M, Bradley CP, Byrne M.Improving medication management in multimorbidity: development of the MultimorbiditY COllaborative Medication Review And DEcision Making (MY COMRADE) intervention using the Behaviour Change Wheel. Implement Sci. 2015 Sep 24;10:132. doi: 10.1186/s13012-015-0322-1.

Trent Grassian D. The Dietary Behaviors of Participants in UK-Based Meat Reduction and Vegan Campaigns – A Longitudinal, Mixed-Methods Study. Appetite. 2020 Nov 1;154:104788. doi: 10.1016/j.appet.2020.104788.

Webb J, Foster J, Poulter E. Increasing the frequency of physical activity very brief advice for cancer patients. Development of an intervention using the behaviour change wheel. Public Health. 2016 Apr;133:45-56. doi: 10.1016/j.puhe.2015.12.009

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