Model Details

Model NameBehaviour Change Wheel
D and/or II>D
Construct Flexibility3
Socio-Ecological LevelsIndividual
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Figure No figure is associated with this model.
Field of OriginHealth Psychology
Practioner/ResearcherResearcher and Practitioner
ConstructsAdopter/implementer/decision maker characteristics

Context - Inner setting

Context - Outer setting


Number of Times Cited2430
CitationsMichie S, van Stralen MM, West R. The behaviour change wheel: A new method for
characterising and designing behaviour change
interventions. Implementation Science 2011;6:42

Michie S, West R. The Behaviour Change Wheel
A Guide To Designing Interventions
ExamplesSinnott C, Mercer SW, Payne RA, Duerden M, Bradley CP, Byrne M.Improving medication management in multimorbidity: development of the MultimorbiditY COllaborative Medication Review And DEcision Making (MY COMRADE) intervention using the Behaviour Change Wheel. Implement Sci. 2015 Sep 24;10:132. doi: 10.1186/s13012-015-0322-1.

Webb J, Foster J, Poulter E. Increasing the frequency of physical activity very brief advice for cancer patients. Development of an intervention using the behaviour change wheel. Public Health. 2016 Apr;133:45-56. doi: 10.1016/j.puhe.2015.12.009

Croker H, Russell SJ, Gireesh A, Bonham A, Hawkes C, Bedford H, Michie S, Viner RM. Obesity prevention in the early years: A mapping study of national policies in England from a behavioural science perspective. PLoS One. 2020 Sep 30;15(9):e0239402. doi: 10.1371/journal.pone.0239402.

Agbadjé TT, Elidor H, Perin MS, Adekpedjou R, Légaré F. Towards a taxonomy of behavior change techniques for promoting shared decision making. Implement Sci. 2020 Aug 20;15(1):67. doi: 10.1186/s13012-020-01015-w.

Crayton E, Richardson M, Fuller C, Smith C, Liu S, Forbes G, Anderson N, Shallcross L, Michie S, Hayward A, Lorencatto F. Interventions to improve appropriate antibiotic prescribing in long-term care facilities: a systematic review. BMC Geriatr. 2020 Jul 9;20(1):237. doi: 10.1186/s12877-020-01564-1.

Trent Grassian D. The Dietary Behaviors of Participants in UK-Based Meat Reduction and Vegan Campaigns - A Longitudinal, Mixed-Methods Study. Appetite. 2020 Nov 1;154:104788. doi: 10.1016/j.appet.2020.104788.
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