Elements | Collective action
Characteristics of the Communication
Communicate recommended change to stakeholders
Communicate the findings Communication (awareness & technical) Communication and Influence Communication Channel
Diffusion networks Need communication Related to Communication Message
Communication and influence across the continuum of diffusion (informal, unplanned) and dissemination (formal, planned): social networks, homophily, peer opinion, marketing, expert opinion, champions, boundary spanners, change agents
|
|