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Model Details

Model NameRAND Model of Persuasive Communication and Diffusion of Medical Innovation
D and/or ID-Only
Construct Flexibility1
Socio-Ecological LevelsIndividual
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Organization
Community
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Field of OriginMedical information: technology assessment
Practioner/Researcher
ConstructsAdopter/implementer/decision maker characteristics

Communication

Communication channels

Context - Inner setting

Number of Times Cited56
CitationsWinkler JD, Lohr KN, Brook RH. Persuasive communication and medical technology assessment. Arch Intern Med 1985;145(2):314–7.
ExamplesWilliams RB. Successful computerized physician order entry system implementation. Healthcare Leadership & Management Report 2002;10(10).
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